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THE SPOT EXPERIENCE ANNOUNCES PARTNERSHIP WITH

NEW YORK, NY – June 21, 2012 – (RealEstateRama) — The Spot Experience, New York’s premier and fastest-growing dog services provider, is pleased to announce a partnership with full-service real estate firm Rose Associates, to provide dedicated luxury dog amenity services for Rose’s residential real estate portfolio in New York City. As part of the partnership, Spot will offer a full array of its high-level dog services to residents in more than 30 buildings managed by Rose. This is the first deal in New York City of its kind giving residents full-scale access to both in-house and off-site pet care, providing the ultimate amenity for the dog owning tenant.

“We were very selective when choosing a real estate partner for our dog amenity program and are pleased to team with Rose Associates, who exemplifies the highest standards in excellence and service, making it a natural fit for us,” said Mitch Marrow, CEO and founder of The Spot Experience. “Our dog amenity program is the first-of-its-kind, and is a win-win for both residential real estate landlords and residents. It allows building owners to present a unique selling service to residents seeking quality service for their beloved family member – their dog, while tenants benefit from having access to the highest caliber of dog services in the city.”

This summer, Rose is introducing “Leave it to Max,” a comprehensive concierge service. While Rose manages a portfolio of 38,000 apartments, Leave it to Max will initially be available to roughly 4,500 residents living in nearly two-dozen Rose-managed properties. Leave it to Max, which is offered to Rose residents at no charge, includes everything from move-in services to personal shopping as well as compelling in-building events and social programming. The Spot Experience is a signature element of Leave it to Max’s pet care offering.

The Spot partnership gives residents in designated pet friendly, Leave it to Max-enabled Rose buildings a complimentary Spot membership along with exclusive discounted services and priority access to the highest level of daycare, cage-free overnights, dog walking, transportation, grooming and training services at Spot locations in New York City. Spot will also provide residents with a designated shuttle service, which includes highly trained dog handlers for pick-up and drop-off of pets.

In addition, Spot will conduct on-site visits in pre-approved lobby spaces with complimentary dog behavior and walking consultations for residents’ pups by experts with a combined 20 years of experience. Residents will also be invited to attend exclusive hosted and social events at a local Spot facility, and can rest easy knowing that all personnel and Spot dog handlers in the residential buildings are insured, licensed, and bonded and have had comprehensive background checks.

“Many of our residents view dog services as an essential component to high-end living today. We are excited to offer The Spot Experience’s new amenity program to our tenants, giving them access to a full suite of premier dog services to meet their needs,” said Jamie Kaufman, manager of the concierge program at Rose Associates. “The Spot Experience is a natural partner for our newly launched Leave it to Max tenant amenity — it provides the highest standards and staff expertise in the pet care industry.”

Spot’s dog amenity program will be available to a select number of Rose buildings in June.

About The Spot Experience
The Spot Experience is New York’s premier and fastest-growing dog services provider. Founded by CEO Mitch Marrow, a former NFL player and hedge fund manager, Spot currently has four locations in New York City, a facility at Newark Airport, and a Spot Country location in Putnam County for extended stay overnights and training led by Kris Seiter, a six-time World Cynosport Finalist. The first luxury experience of its kind for dogs, Spot offers the highest level of care by veterinary technicians and behavior consultants with more than 50 hours of training in Spot’s proprietary Human Alpha Instinct Method™. Services include daycare, overnights, long-term country boarding, grooming, training, transportation, and retail. Spot features New York’s largest and only private outdoor dog park, high-tech filtration, ventilation systems, ideal flooring for pets’ bones and joints, and webcams that allow owners to watch their dogs from a smartphone or computer. For more information , visit http://www.thespotexperience.com.

About Rose Associates
Based in New York City, Rose Associates is a developer, manager and marketer of premium residential, commercial and retail properties. Rose offers a variety of expert services including pre-development consulting, property development, property management, residential marketing, retail and commercial leasing, financial services, construction supervision, project management, and asset management.