NYCEDC And Not Just a Label Announce “Made in NY” Pop-Up Store at Iconic Waldorf Astoria
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NYCEDC And Not Just a Label Announce “Made in NY” Pop-Up Store at Iconic Waldorf Astoria


WASHINGTON, D.C. – December 01, 2015 – (RealEstateRama) — Deputy Mayor for Housing and Economic Development Alicia Glen, New York City Economic Development Corporation (NYCEDC) and NOT JUST A LABEL (NJAL), the world’s largest global network of contemporary designers and a leading curator of fashion talent, today announced the launch of a temporary retail store at the Waldorf Astoria New York, part of Mayor Bill de Blasio’s ‘Made in NY’ initiative.

The pop-up store builds upon previous successful ‘Made in NY’ fashion initiatives, including the Barneys NY x CFDA: Made in New York Collection, a limited-edition collection of women’s and men’s apparel designed by seven prominent New York City-based brands, produced within the five boroughs, and retailed exclusively at Barneys stores across the country through January 2016; the inaugural ‘Made in NY’ campaign, a large-scale showcasing of local design talent displayed in advertisements on 600 taxi tops, 75 buses, several billboards (including in Times Square),

The City’s fashion industry accounts for 5.4 percent of the city’s workforce, pays $11.6 billion in wages, and generates $1.4 billion in tax revenue annually. New York City’s wholesale fashion market is one of the world’s largest, attracting more than 578,000 visitors per year to its trade shows, showrooms and fashion shows. Overall, the industry garners more than $18 billion in retail sales, $72 billion in wholesale sales, and $8 billion in manufacturing sales annually.



The New York City Housing Development Corporation (“HDC”) provides a variety of financing programs for the creation and preservation of multi-family affordable housing throughout the five boroughs of New York City.  HDC is implementing Mayor Bloomberg’s New Housing Marketplace Plan to build and preserve 165,000 units of affordable housing over ten years. The New Housing Marketplace Plan is the largest municipal affordable housing effort in the nation’s history.  HDC’s programs are designed to meet the wide-range of affordable housing needs of the City's economically diverse population.

Christina Sanchez
Phone: (212) 227-2644

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