Development Sells Twice as Many Units as Any Other in Harlem;
Data Based on New Listings Released in 2010
New York, N.Y. – January 6, 2011 – (RealEstateRama) — Halstead Property Development Marketing today released data reflecting that 88 Morningside, a premier new development located on the corner of Morningside Avenue and 122nd Street, was this year’s fastest selling development in Harlem.
Out of 20 new residential developments in Harlem that listed new units in 2010*, 88 Morningside, which has only been on the market since May, beat the competition by selling a total of 20 units. Embelesar 118 came in second with a total of 10 sales of newly released units over the course of the year, and Park Lane Condominiums and Bennett 212 Condominiums were tied for third, with a total of nine sales each.
“Buyers today look for all of the things that 88 Morningside offers including value, great design elements and exclusive amenities,” said Stephen G. Kliegerman, executive director for Halstead Property Development Marketing “The strategic marketing and sales tactics employed by Halstead’s brokers, combined with the property’s prime location overlooking Morningside Park, has contributed to the velocity of sales this year.”
88 Morningside (www.88Morningside.com) is a modern 12-story residential building that features a total of 73 residences. The remaining units are a mix of one, two and three bedrooms, ranging in size from 625-1,270 square feet and in price from $375,000– $880,000.
“We are very pleased that 88 Morningside has had such a successful year,” said Beatrice Sibblies, managing partner of BOS Development. “It was our goal to create an ideal home and destination for residents in the heart of Uptown and 88 Morningside complements the neighborhood perfectly with its modern tasteful design. This achievement is further reflected by the number of homes we’ve sold this year.”
All residences feature distinctive charcoal maple wood floors, ample natural light and clean lines throughout. The kitchens feature sleek white lacquer cabinetry and a modern appliance package including Delonghi gas range stove, Bosch microwave and dishwasher, and paneled Liebherr refrigerator.
Spa-like master baths feature white wall tile and white Corian sink surfaces offset by deep black Senza stone tile. Other distinctive elements include a custom-made oak vanity, Artemide lighting, and a Duravit soaking tub or glass-enclosed shower with 10-inch rain showerhead. Two and three-bedroom apartments include a second bathroom with Gypsum tile bath walls, Ann Sacks mosaic tile floors and glass-enclosed shower.
In addition to being located on the periphery of Morningside Park, 88 Morningside’s surrounding area also offers a vibrant scene with numerous restaurants, lounges, shops, and services. The Studio Museum in Harlem, H&M, Citarella and Fairway are within walking distance, and the nearby Harlem Piers leads to the beautiful Hudson River bike paths and Riverside Park.
For a full list of available units and floor plans, please visit: www.88Morningside.com or contact Sales Manager, Felicia De Chabris, at the 88 Morningside sales office at 212-381-2694 or FDeChabris (at) Halstead (dot) com. For renderings, photos and other press inquiries, please contact Megan Raphael at Mediashop PR (Megan (at) mediashoppr (dot) com; 212-867-8778 x232).
* Data does not reflect sales made on units released on the market in 2009.
About 88 Morningside:
88 Morningside is comprised of 73 units including 47 one-bedroom, 17 two-bedroom, and nine three-bedroom apartments and the building features original design elements and exclusive amenities that rival those found in many of the top buildings in Manhattan including a roof deck with an outdoor kitchen, spa-like bathrooms, gourmet open kitchens, a media lounge, and a virtual concierge. 88 Morningside’s successful team of developers includes: Beatrice Sibblies, managing partner at BOS Development, Edward Poteat, director of real estate finance for Horsford & Poteat Realty, and Sara Herbstman, partner of The Bluestone Organization. For more information, please visit: www.88morningside.com.
About Halstead Property Development Marketing:
Halstead Property Development Marketing is the exclusive sales and marketing firm for numerous new developments in the tri-state area. They consult with developers on every aspect of the development process, including: pre-development planning such as comprehensive market research, detailed unit mix and layout analysis and amenities planning, all of which enables their clients to maximize sales prices, increase absorption rates and provide an overall superior product benefiting the consumer and developer. In addition, the division directs and coordinates the selection of all on-site personnel, conducts extensive sales training and monitoring, designs exceptional sales environments, and creates integrated communications planning including marketing, advertising, public relations and branding. For more information on the Halstead Property Development Marketing Division, please visit: http://www.HalsteadPDM.com/.
Contact:
Megan Raphael, megan (at) mediashoppr (dot) com
Mediashop PR, 212-867-8778 x232
