Development is 51% Sold; Brokerage Released Six New Units Last Week
New York, NY – December 8, 2010 – (RealEstateRama) — Halstead Property Development Marketing today announced they have signed on as the new, exclusive sales and marketing agent for 5th on the Park, a new, full-service residential high-rise on Upper Fifth Avenue.
Construction completed May 2009 and located at 1485 Fifth Avenue on the corner of 120th Street directly across from historic Mount Morris Park, this 28-story shimmering glass tower is fully complete and ready for immediate occupancy. The building’s 158 residences are already 51% occupied.
“We have been very pleased with the progress made up until this point and are excited to have Halstead on board at 5th on the Park,” said Yoav Haron, one of the development partners. “Halstead’s expansive network gives us an opportunity to increase the exposure of the building and is the ideal partner to lead the next phase of our marketing program and completion of our sales effort.”
Halstead released several new units last week that represent some of the best values offered at 5th on the Park. The newly released units include a 856 square foot one bedroom unit at $489,000, a 1,198 square foot two bedroom unit at $849,000, and a 1,511 square foot three bedroom unit at $869,000. Buyers at 5th on the Park are enticed by the strong value proposition compared to other similarly full-service Manhattan buildings.
“We are thrilled to be working on 5th on the Park and look forward to implementing our strategic marketing and sales campaign to drive traffic and buyers to the site,” said Stephen G. Kliegerman, executive director of Halstead Property Development Marketing. “5th on the Park offers a level of high quality construction and amenities simply not found at similar price points in a full service high rise condominium. The sophisticated layouts, incredible views and top-of-the-line features provide a rare opportunity for buyers in today’s marketplace and we believe this will help increase the value of these properties over time.”
Through a comprehensive program of marketing and advertising strategies, Halstead plans to showcase the stunning architecture, elegant finishes, expansive indoor and outdoor areas, and abundant amenities available at 5th on the Park.
5th on the Park sets a new standard for premium condominiums in Harlem, offering the pinnacle of amenities, including: 24-hour concierge service; on-site, elevator-accessed valet parking; state-of-the art gym; 55-foot indoor, heated lap pool with an adjacent outdoor terrace overlooking Central Park and the incredible Manhattan Skyline; resident lounge with catering kitchen, entertaining areas and second outdoor terrace; a children’s playroom; and bicycle storage.
Expertly designed by FX Fowle Architects, 5th on the Park’s residences combine striking interiors with the finest materials to provide a harmonious living space. Each pet-friendly residence features five-inch engineered cherry wood floors; 9’ to 10’ 6’’ ceilings; floor-to-ceiling double-paned windows; a washer and dryer in each unit; custom designed closets; and central air conditioning. Many residences also feature private outdoor space.
Italian designer kitchens are purpose-built for everything from everyday meals to entertaining with style. The chef-inspired spaces feature: GE Monogram and KitchenAid stainless steel appliances; absolute black granite countertops and flooring; European cherry wood cabinets with frosted glass accents; task lighting; under-counter stainless sinks; sleek Kohler fixtures; bar-style counters; and distinct dining areas. Baths are highlighted by: honed cream-colored marble floors and walls; soaking tubs; and glass-enclosed showers.
Sales and marketing will now be handled exclusively by Halstead Property Development Marketing. The on-site sales office will operate seven days a week. For floor plans or information regarding listings, please visit: http://www.halsteadpdm.com or http://www.5thonthepark.com/. To make an appointment, please call: (212) 348-5353.
About FX Fowle Architects:
Founded in 1978, FX FOWLE ARCHITECTS, PC is an award-winning practice based in New York, with an office in Dubai. Its portfolio includes projects of all types and scale in the US, China, India, Russia and the UAE. The firm is committed to creating architecture that stimulates and inspires; architecture that tells the story of place, of institutional and individual aspiration, and of synergy between the natural and built realms.
About Halstead Property Development Marketing:
Halstead Property Development Marketing is the exclusive sales and marketing firm for numerous new developments in the tri-state area. They consult with developers on every aspect of the development process, including: pre-development planning such as comprehensive market research, detailed unit mix and layout analysis and amenities planning, all of which enables their clients to maximize sales prices, increase absorption rates and provide an overall superior product benefiting the consumer and developer. In addition, the division directs and coordinates the selection of all on-site personnel, conducts extensive sales training and monitoring, designs exceptional sales environments, and creates integrated communications planning including marketing, advertising, public relations and branding. For more information on the Halstead Property Development Marketing Division, please visit: http://www.HalsteadPDM.com/.
Contact:
Nicole Amato, nicole (at) mediashoppr (dot) com
Mediashop PR, 212-867-8778 x226
