NEW YORK, NY – September 19, 2011 – (RealEstateRama) — ADG Langsam and Halstead Property Development Marketing announced today that 51% of the units are sold or under contract at ONE48, a new residential development located at 148 East 24th Street in the Gramercy area of Manhattan.
According to the developers, 28 contracts have been signed in just 16 weeks on the market. With over 50% of the building’s units now in contract at ONE48, closings and occupancy are expected to begin in early fall 2011.
“We are extremely pleased with the rapid pace of sales thus far,” said Stephen G. Kliegerman, president of Halstead Property Development Marketing. “Despite the fact that summer is considered a slower time for real estate, potential buyers remain highly interested in and attracted to the development and we expect the momentum to continue until we achieve our goal of being 100% sold.”
Located between Lexington and Third Avenues, ONE48 (www.ONE48ny.com) is a 14-story development with 55 units. The 27 remaining units are comprised of studios, one- and two-bedroom homes ranging from 453 to 751 square feet in size and priced from $599,000 to $899,000.
“Buyers have been drawn to the innovative and open design plans of ONE48 as well as the convenient and quaint neighborhood,” said Perry M. Finkelman, CEO of American Development Group, the developer of ONE48. “Location, design and price continue to be the motivating factors for ONE48’s success.”
All residences at ONE48 are designed with spacious layouts, white oak hardwood floors, large storage closets and floor-to-ceiling windows. Kitchens feature custom, self-closing, white lacquer cabinetry accented by quartz stone countertops and glass backsplashes. Stainless steel appliances include: Fisher & Paykel refrigerators and ranges equipped with a warming drawer; a Frigidaire dishwasher; a Sharp microwave; a custom beverage/wine rack; and a deep Vasser sink. Master bathrooms include custom walnut bath vanities, deep-soaking tubs with oversized rain shower head; custom mirror with integrated medicine cabinets; a storage cabinet with full-length, internal mirror; modern Vasser fixtures; and dual flush Vasser commodes surrounded by imported European porcelain floor and wall tiles.
Building amenities include a state-of-the-art media room lounge with a 63-inch home theater system with surround sound in addition to three gaming systems (Wii, Sony Playstation (PS3) and Xbox), a foosball table and an iPod docking station. ONE48 also has: a high-tech Automotion Parking System as its neighbor; a 24-hour attended lobby; a furnished common roof terrace with unparalleled views of the Empire State Building; a built-in barbecue grill; modern laundry facility; a live-in superintendent; and bike storage facilities available.
Situated at the confluence of the three hottest neighborhoods in New York City, ONE48 is closest to the 6, N and R trains at 23rd Street. The neighborhood is crowded with some of the city’s finest restaurants, upscale shopping and trendiest nightspots — from Anthony Bourdain’s Les Halles, Mario Batali’s Eataly and Shake Shack, to Madison Park, the Ace Hotel and, in the Flatiron District, the many floors of ABC Carpet & Home.
ADG Langsam (www.adgorg.com) is the developer of ONE48 and Halstead Property Development Marketing is the exclusive marketing and sales agent. The Boland Group is spearheading sales for ONE48. For photos and floor plans, please visit (www.ONE48ny.com).
About Halstead Property Development Marketing:
Halstead Property Development Marketing is the exclusive sales and marketing firm for numerous new developments in the tri-state area. They consult with developers on every aspect of the development process, including: pre-development planning such as comprehensive market research, detailed unit mix and layout analysis and amenities planning, all of which enables their clients to maximize sales prices, increase absorption rates and provide an overall superior product benefiting the consumer and developer. In addition, the division directs and coordinates the selection of all on-site personnel, conducts extensive sales training and monitoring, designs exceptional sales environments, and creates integrated communications planning including marketing, advertising, public relations and branding. For more information on the Halstead Property Development Marketing Division, please visit: http://www.HalsteadPDM.com/.
About ADG Langsam:
ADG Langsam provides a full range of real estate services to plan, build, market, finance and manage New York’s most exclusive and innovative properties. Our strong array of talent, capabilities, and resources give us the flexibility to make projects happen. What’s more, as a full-service leader in the country’s most demanding and sophisticated market, ADG Langsam maintains solid professional relationships within its offices from providing professional management administered by an accredited management organization and having key employees who hold the distinguished Certified Property Management (CPM) designation, to having structural and architectural staff that manage our key business partners throughout the industry. These relationships help ADG Langsam secure preferential status in allowing the firm to build and manage the finest buildings that the team undertakes. For more information, please visit: http://adgorg.com.
