RealStrat® Corporation Advises Social Media Company on HQ Real Estate Lease Transaction
Somerset, NJ – October 20, 2011 – (RealEstateRama) — Andrew Zezas, SIOR, President and CEO of Real Estate Strategies Corporation, announced today that through its New York affiliate, RealStrat® Corporation, the New Jersey based corporate real estate advisory and transaction services firm advised and represented 33Across in the negotiation of that company’s headquarters lease transaction. 33Across, a company providing social media targeting technology, will relocate from its original headquarters on the 14th floor of 460 West 34th St, NY into 12,500 square foot on the top (12th) floor of 229-239 West 28th Street, New York by year end 2011. The lease term will be ten years and three months.
“Real Estate Strategies Corporation goes where its clients need it. In the case of 33Across, through the deployment of local market expertise in conjunction with our transaction partner selected for this particular engagement, Coldwell Banker Commercial Hunter Realty, we created and executed a viable transaction that will support 33Across’s operational and financial objectives for the long-term” said Andrew Zezas. He added “In the last 18 months, we’ve completed 19 transactions outside of our home state of New Jersey, totaling in excess of 1.5 million square feet. In the 33Across engagement, we’re very proud of the results we achieved for our client!”
About 33Across
33Across, the leading social targeting platform, has developed breakthrough technology called SocialDNA that uses social graph data to dramatically improve online marketing.
About Real Estate Strategies Corporation
In the State of New York, Real Estate Strategies Corporation is licensed for real estate as RealStrat® Corporation.
Real Estate Strategies Corporation is a respected corporate advisory and transaction services firm that provides thought-leadership, decision-making, planning, project management, and transaction execution services to finance and senior executives at management team-led public, private, and portfolio companies, and not-for-profit organizations. Under the leadership of its award-winning CEO, Andrew Zezas, RealStrat’s clients engage the firm when acquiring, disposing of, renegotiating, or enhancing occupied leased or owned real estate in New Jersey, Pennsylvania, New York, Connecticut, and throughout North America. By creating and executing Business DRIVEN Real Estate Solutions and identifying hidden Opportunities, RealStrat drives greater operational and financial performance in support of its clients’ stakeholder objectives, M&A requirements, and exit strategies.
In the current economic environment, RealStrat’s efforts are focused on uncovering, capturing, and re-purposing hidden liquidity and minimizing risk in its clients’ leased and owned real estate. The firm provides counsel as to competitive advantage strategies in preparation for the eventual economic recovery. Visit www.RealStrat.com. Read about timely commercial real estate issues at RealStrat’s blog at www.CorporateAdvisor.wordpress.com. Follow RealStrat at http://www.Twitter.com/RealStrat.
Real Estate Strategies Corporation is a major sponsor of CFO Studio and the sole New Jersey real estate sponsor of the NJBiz CFO-of-the-Year Award, Financial Executives International, and the ACGNJ CFO Forum.
