New York, N.Y. – December 9, 2010 – (RealEstateRama) — Halstead Property Development Marketing today announced that Windows on 123, a premier luxury condominium development in Harlem, is now 50% sold.
The remaining 13 residences consist of spacious one, two and three-bedroom apartments, ranging in size from 835 to 1,885 square feet and in price from $535,000 to $1.245 million, one of which is an expansive duplex with a private yard. All units are available for immediate occupancy and the building is FHA approved, allowing qualified buyers to finance up to 96.5%.
“Windows 123 pairs a design features typically found in downtown lofts, at reasonable prices in a great location,” said Stephen G. Kliegerman, executive director of Halstead Property Development Marketing. “The buyers are an eclectic mix of artistic professionals, from chefs to museum curators, who are representative of a new trend of today’s Harlem buyers responding to the true loft layouts, excellent construction and value.”
Windows on 123, a 26-unit residential building located at 117 West 123 Street near Lenox Avenue, was developed by R&B Development, the same developers behind the recently launched boutique hotel, The Gotham Hotel, as well as several other Harlem developments including The Carriage House, Soho North and 50 West 127th Street.
“By focusing on expert design and craftsmanship, maximizing light through floor-to-ceiling windows, and amenities such as underground parking, we have created a truly unique living space at Windows 123,” said Jeffrey Bennett, principal of R&B Development. “We also utilized the same architects and designers as we did for The Gotham Hotel, bringing a modern feel to this historic Harlem neighborhood.”
Since taking over sales in September 2010, the Halstead Property Development Marketing sales team refreshed the marketing campaign and adjusted prices, which resulted in an increase in traffic and interest from a variety of buyer types.
Full-length windows complement the soundproof walls leading up to over nine-foot-tall ceilings, allowing in an abundance of natural light. Homes feature white oak floors, Bosch washers and dryers, and energy efficient heating and cooling included in the monthly common charges. The majority of homes at Windows on 123 also have generously sized private outdoor spaces and at least one balcony, and one remaining home boasts a private backyard.
“Buyers really love the large proportions of the rooms and the outstanding quality of the finishes. Every unit is big and luxurious,” said Julia Boland, senior vice president of The Boland Group at Halstead Property. “The 3,000 square foot common roof terrace with panoramic views of the stunning historic architecture of Harlem is a very special feature that other buildings don’t offer.”
Kitchens feature Miton Cucine cabinetry, CaesarStone quartz countertops, stainless steel Viking ranges with Miele hoods, Sub-Zero refrigerators, and Bosch dishwashers. All bathrooms boast radiant floor heating, and master bathrooms also feature pure white Thassos marble from Greece, soaking tubs, and showers with Hansgrohe fixtures. Double sinks include Rohl fixtures, walnut vanities, and Siberian Mink-colored marble tops.
Amenities at Windows on 123 include a double-height lobby featuring white quartz stone floors with New St. Laurent Inlay and a Custom Metal Craft light installation; a state of the art climate-controlled gym; a 3,000 square foot common rooftop with panoramic views; and a private parking garage for residents of the building who purchase spaces. As an incentive, any buyer who purchases one of the small parking spaces, available for $65,000, will receive a free eco-friendly Smart Car valued from $15,000 to $20,000.
Windows on 123 is located in the heart of Harlem on 123rd Street, adjacent to the Mount Morris Historic District, in a neighborhood that boasts unrivaled architecture, both historic and contemporary. The development is nearby to numerous shops, cafes, boutiques and galleries, as well as Marcus Garvey Park. Just two blocks from the 2/3 subway line, midtown is a short train ride away. Close to many local favorites, such as Tonnie’s Minis, Sylvia’s, and Chef Marcus Samuelsson’s much anticipated Red Rooster restaurant opening this year, the neighborhood has something for everyone.
The on-site sales office is located at 117 W 123rd Street and operates Tuesday through Sunday from 12pm – 5pm or by appointment. For more information, floor plans or photos please visit: www.windowson123.com or www.HalsteadPDM.com or call 212-531-2222
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About Halstead Property Development Marketing:
Halstead Property Development Marketing is the exclusive sales and marketing firm for numerous new developments in the tri-state area. They consult with developers on every aspect of the development process, including: pre-development planning such as comprehensive market research, detailed unit mix and layout analysis and amenities planning, all of which enables their clients to maximize sales prices, increase absorption rates and provide an overall superior product benefiting the consumer and developer. In addition, the division directs and coordinates the selection of all on-site personnel, conducts extensive sales training and monitoring, designs exceptional sales environments, and creates integrated communications planning including marketing, advertising, public relations and branding. For more information on the Halstead Property Development Marketing Division, please visit: http://www.HalsteadPDM.com/.
About R&B Development:
R+B Development Group is a vertically integrated, full service real estate development and construction firm based in New York City. For years, they have designed, developed and executed some of the finest luxury residential and commercial projects in the industry, and earned tremendous respect and recognition for their work. Through the partnership of developer and contractor, R+B has built a profound understanding of and a talent for creating tremendous value and maximizing return on investment, which also translates to savings for buyers. For more information please visit: http://rbdny.com/.
