Halstead Property Development Marketing Uses Search Engine Marketing to Attract Buyers and Increase Sales

New York, NY - April 23, 2010 - (RealEstateRama) –– Halstead Property Development Marketing today announced proven success in search engine marketing campaigns for real estate developments through its partnership with Ai Media Group.

The goal of search engine marketing (SEM) is to achieve top rankings for websites in search results through pay-per-click advertising, as well as using smart keywords to attract potential buyers.  Pay-per-click advertising offers a targeted campaign with unmatched ROI across all of the major search engines, including Google, Yahoo!, Bing, and more.

According to Stephen G. Kliegerman, executive director of Halstead Property Development Marketing, SEM is an integral part of Halstead’s new development marketing campaigns, as it is estimated that 90% of buyers use the internet to search for a new home.  Halstead Property Development Marketing partnered with Ai Media Group, and several of Halstead’s developments have implemented SEM programs into their marketing campaigns over the last year.

One such development is Beacon Towers, a new residential development in Harlem, which started its SEM campaign in September 2009.  According to developers Frank Anelante, CEO of Lemle and Wolff, and John Frezza, president of Strategic Development and Construction Group, they have seen a significant increase in traffic to their web site over the last six months, which  translated into direct sales, as well as more than 1,800 leads.

“As the media climate changes, we strive to offer developers the tools they need to achieve their sales and marketing goals,” said Kliegerman. “Using Ai Media Group for search engine marketing services, we have been able to give our clients a great advantage by tracking and increasing the amount of leads in a cost effective manner.”

Ai Media Group specializes in defining, managing and executing internet marketing and e-commerce strategies and solutions to not only attract more visitors to customers\’ websites, but also to maximize their overall objectives through a consultative approach. Ai’s proprietary algorithmic systems generate the best placements across all online media ensuring the best possible return on investment, with measurable results.

About Halstead Property Development Marketing:
Halstead Property Development Marketing is the exclusive sales and marketing firm for numerous new developments in the tri-state area.  They consult with developers on every aspect of the development process, including: pre-development planning such as comprehensive market research, detailed unit mix and layout analysis and amenities planning, all of which enables their clients to maximize sales prices, increase absorption rates and provide an overall superior  product benefiting the  consumer and developer. In addition, the division directs and coordinates the selection of all on-site personnel, conducts extensive sales training and  monitoring, designs exceptional sales environments, and creates integrated communications planning including marketing, advertising, public relations and branding.  For more information on the Halstead Property Development Marketing Division, please visit: http://www.HalsteadPDM.com/.

About Beacon Towers:
Beacon Towers is the leading development offering new residences to middle-income families in New York City.  Located at 29 West 138th Street, Beacon Towers (www.beaconaffordable.com) is an 8-story newly constructed building with 15 remaining residences, some with private terraces.  Beacon Towers is a joint venture between Strategic Development and Construction Group and Lemle & Wolff, Inc., two developers that have been at the forefront of creating mixed use affordable housing developments in New York City for more than 25 years.

About Ai Media:
Ai Media Group specializes in defining, managing and executing internet marketing and e-commerce strategies and solutions. This not only attracts more visitors to their customers’ websites, but also maximizes their customers overall objectives through their consultative approach.  Ai Media Group’s proprietary algorithmic systems generate the best placements across all online media ensuring the best possible ROI, with measurable results. For more information, please visit: http://www.aimediagroup.com/.

Tagged as: Ai Media Group, Beacon Towers, Halstead Property Development Marketing, Search Engine Marketing

 

 

 

 

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