New York, NY – March 30, 2011 – (RealEstateRama) — Developers of 88 Morningside, a premier new development located on the corner of Morningside Avenue and West 122nd Street, has partnered with BoConcept, Denmark’s cutting-edge furniture chain, to create a special model with a “media room” — an extra room in a one-bedroom apartment that some might refer to as a “man cave.”
88 Morningside will showcase its model in a reception on Thursday, April 7, from 6 to 8 p.m. See the special space which has been designed as an ideal room to watch television, play music or videogames.
The modeled unit 6F is a 954-square foot one-bedroom, one-bathroom apartment listed at $595,000. Like the modeled unit, several of the one-bedroom apartments at 88 Morningside were designed with an extra 115-square-foot room suitable for any number of uses: a home office, nursery, crafts room, or a place to store that overflow of shoes and purses considered must-haves by so many New York women.
The event at 88 Morningside (88 Morningside Avenue at West 122nd Street), will be catered by Mel’s Burger Bar (www.melsburgerbar.com), which will serve burgers, fries, wings and beer to complement the distinctly masculine theme.
BoConcept, which has more than 340 sales outlets in over 50 countries, offers customized, coordinated and affordable furniture and accessories specially designed to “match the needs and dreams” of its urban-minded customers.
88 Morningside (www.88Morningside.com) is a modern, 12-story residential building that features a total of 73 residences. The remaining units are a mix of one, two and three bedrooms, ranging in size from 625-1,270 square feet and in price from $375,000– $880,000.
Representatives from 88 Morningside will be on hand to answer any questions as well as provide tours of available units. For more information on 88 Morningside, go to www.88morningside.com. For more information on BoConcept, visit their website at: www.boconcept.com. For more information on the event, please contact Jill Feldman at jill (at) mediashoppr (dot) com.
About 88 Morningside:
88 Morningside is comprised of 73 units including 47 one-bedroom, 17 two-bedroom, and nine three-bedroom apartments. The building features original design elements and exclusive amenities that rival those found in many of the top buildings in Manhattan — including a roof deck with an outdoor kitchen, spa-like bathrooms, gourmet open kitchens, a media lounge, and a virtual concierge. 88 Morningside’s successful team of developers includes: Beatrice Sibblies, managing partner at BOS Development; Edward Poteat, director of real estate finance for Horsford & Poteat Realty; and Sara Herbstman, partner of The Bluestone Organization. For more information, please visit: www.88morningside.com.
About BoConcept Urban Design:
BoConcept is the brand name of Denmark’s most global retail furniture chain with more than 340 sales units in over 50 countries around the world. The first BoConcept Brand Store opened in Paris in 1993. All BoConcept Stores are situated in high-traffic locations, while the smaller BoConcept Inspiration Stores are located in easily accessed central locations. Studios, which are located inside other furniture stores, are found in most countries in which BoConcept is already represented. For more information, please go to www.boconcept.com.
About Halstead Property Development Marketing:
Halstead Property Development Marketing is the exclusive sales and marketing firm for numerous new developments in the tri-state area. They consult with developers on every aspect of the development process, including: pre-development planning such as comprehensive market research, detailed unit mix and layout analysis and amenities planning, all of which enable their clients to maximize sales prices, increase absorption rates and provide an overall superior product benefiting the consumer and developer. In addition, the division directs and coordinates the selection of all on-site personnel, conducts extensive sales training and monitoring, designs exceptional sales environments, and creates integrated communications planning including marketing, advertising, public relations and branding. For more information on the Halstead Property Development Marketing Division, please visit: http://www.halsteadpdm.com/home.
Contact:
Mediashop PR, 212-867-8778, x228
Jill Feldman, jill (at) mediashoppr (dot) com
