44 Upscale Homes Sit Atop Starwood’s New Aloft Hotel
MANHATTAN, NY – March 15, 2011 – (RealEstateRama) — The renaissance of Harlem’s Frederick Douglas Boulevard corridor is on full display at Apex Condominiums where 20% of the new residences have already been sold, according to owner/developer RCG Longview and The Marketing Directors, Inc., the property’s exclusive sales and marketing agent.
The building’s 44 contemporary condominium homes are situated on the top six floors of the new 12-story, 124-room Aloft hotel — the first hotel to open in Harlem in nearly a century.
While the hotel’s stylish rooms, dynamic re:mix lounge and energetic w xyz bar have quickly made Aloft Harlem the area’s hottest new destination, the condominium residences are claiming their share of the spotlight as well as astute homebuyers are taking advantage of the unique opportunity to live in a striking new residence atop a world-class boutique hotel at a reasonable price point.
“Apex Condominiums fills an important gap in the area by offering new, well-appointed residences in the heart of this well-located and bustling neighborhood at prices that appeal to a wide range of buyers,” notes Richard Gorsky who leads the RCG Longview team. “Buyers from Queens to Brooklyn to upper Manhattan are responding to the opportunity to purchase larger homes with upscale finishes at a more competitive price.”
Apex Condominiums’ studio-to-three-bedroom residences are priced from the mid-$300,000’s to just over $1 million. The homes enjoy a separate, private, secured entrance to the condominiums with an attended lobby, residents-only elevators, storage, and a rooftop terrace with panoramic views reserved exclusively for the residential condominium owners. In addition, owners of these striking residences will enjoy shared hotel amenities such as a second, spectacular entrance, bar, fitness center and on-site parking.
The well-appointed residential floor plans offer 476 to 1,809 square feet of living space with stylish interior designs that provide a contemporary look at an exceptional value, according to Adrienne Albert, CEO of The Marketing Directors, Inc.
“The finishes were chosen to be distinct and to appeal to the values of our target market,” notes Ms. Albert. “There are dramatic floor-to-ceiling windows in many homes, wood flooring throughout and Bosch washer and dryers in every residence.
Kitchens are notable for their custom two- tone cabinetry, granite countertops and a Kitchen Aid stainless steel appliance package that includes cook top, wall oven, dishwasher, refrigerator and microwave, while lavish master baths offer over-sized glass showers, custom designed vanities with polished marble counters and Grohe fixtures.”
Both the Aloft hotel and Apex Condominiums are benefitting from the area’s ever-growing cultural, dining and recreational pursuits, including universities, the famed Apollo Theater, tourism industry, and many retail services.
“Harlem is a resurgent community which has retained its timeless charm while embracing new development — particularly along the Frederick Douglass Boulevard corridor, which now provides all of the necessary amenities and services to appeal to Apex residents, including great restaurants, coffee houses, markets, movie theaters and other retail,” Mr. Gorsky points out. “Apex is one block from the 125th Street subway station, which offers direct express commuter service to 33rd Street.
And there are a wealth of fine restaurants and cultural, historic, entertainment and shopping venues nearby.”
An onsite Apex condominium sales office and furnished model home are open for viewing. For more information and to schedule an appointment, call 646-374-3900, or visit the Apex website at www.apexcondominiums.com.
ABOUT RCG LONGVIEW
RCG Longview (www.rcglongview.com), a real estate operating and investment management firm formed during 1999, is managed by Ramius LLC (www.ramius.com) and The Feil Organization (www.feilorg.com). Since inception, RCG Longview has invested in excess of $3.5 billion in real estate comprising over 420 transactions. RCG Longview’s experience is deep and diverse, spanning quality, ground-up residential development projects, such as Apex, as well as redevelopment and core investments in the residential, industrial, office and retail sectors. RCG Longview is an owner, developer, and lender. The managers and their principals have been investing in real estate for over 50 years and currently own and/or manage in excess of 25,500 residential apartments and over 20.6 million square feet of office/retail/industrial space.
RCG Longview was also closely involved in the ground-up development of Crystal Point, winner of the 2010 National Home Builder’s Award for Community of the Year and Urban Land Institute’s Project of the Year; and Liberty Terrace, both residential condominiums located in Jersey City, NJ. They have also been a part of the successful condominium conversions of 610 West 110th Street and 215 West 88th Street, both located in New York, NY.
