New York, NY – March 15, 2011 – (RealEstateRama) — +aRt (www.540w28.com), a new premium condominium development located at 540 West 28th Street, is pleased to announce the opening of “Well Hung,” a new art exhibition curated by Mikhail Sokovikov and Jason Aaron Wall, artists known as Mint&Serf.
Since September 2010, Ekstein Development, the developers of +aRt, has donated the building’s commercial space to non-profit organizations to curate a rotating series of art exhibits. After four successful exhibitions with Chashama (www.chashama.org), an organization that transforms vacant properties into art galleries, Ekstein Development has selected Mint&Serf’s “Well Hung” as the development’s newest exhibit. A portion of proceeds will be donated to Free Arts NYC (http://www.freeartsnyc.org/), an organization which provides under-served children and families with educational arts and mentoring programs.
“With the success of the previous exhibits, we are thrilled to have another exhibition in our retail space at +aRt,” said Erik Ekstein, principal of Ekstein Development. “Having a gallery on-site further contributes to West Chelsea’s artistic community, and we are pleased to bring a new gallery to the neighborhood.”
The previous series drew in hundreds of visitors, bolstering the artistic community in West Chelsea and subsequently increasing traffic to +aRt’s sales office.
Well Hung features a collaboration of artists’ work in the form of sculpture, paintings, drawings and photography. The exhibition opened on March 5 and runs until Sunday, April 3. The hours of operation are Tuesday – Sunday from 12 p.m. – 6 p.m. For a full list of participating artists please visit:
http://themirf.com/2011/02/22/mintserf-present-well-hung/.
In addition to curating “Well Hung,” Mint&Serf are creating a permanent art installation in the staircase leading from the penthouse level to the roof terrace at +aRt. The custom installation is expected to be complete at the end of March and will be designed in the artist’s signature vibrant, floral theme.
Located at 540 West 28th Street between 10th and 11th Avenues, +aRt was built in reverence to the artistic narrative of Chelsea’s most important artists, architects, and poets. The 13-story new construction building is being exclusively marketed and sold by Halstead Property Development Marketing and features 91 artfully designed condominiums. The remaining homes are studio, one and two-bedrooms and range in price from $560,000 to $2.15 M and size from 445 to 1,466 square feet.
EXHIBIT DETAILS:
“Well Hung” at The Chelsea Chapter at +aRt:
Duration: The exhibition will run from Saturday, March 5 – Sunday, April 3
Operating Hours: Tuesday – Sunday: 12 p.m. – 6 p.m.
Location: +aRt – 540 West 28th Street, between 10th and 11th Avenues
Participating artists include: Adam Krueger, Alfredo Martinez, Andrew Poneros, Clayton Patterson, Curtis Kulig, David Forer, Erik Foss, Futura, Jeff and Will Robbins, Jordan Seiler, Kevin Bourgeois, Leo Fitzpatrick, Lucien Samaha, Maripol, Matisse Patterson, Michael Anderson, Mint&Serf, Misha Most, Norman Reedus, Oswaldo Chance Jimenez, Peter Pan Posse, Peter Passuntino, Pablo Power, Samantha West, Skullphone, Shadi Perez, Tristan Eaton and Victor Payares.
**IMAGES AND INTERVIEWS AVAILABLE UPON REQUEST**
For more information, please contact Nicole Amato by email at nicole (at) mediashoppr (dot) com or by phone at (212) 867-8778 x226.
About +aRt:
Set in the heart of West Chelsea, +aRt is located at 540 West 28th Street. The 13-story new construction building will feature 91 artfully designed condominium residences that range in price from $490,000 – $2,300,000 and qualify for the city’s 421-A tax abatement program. +aRt is being developed by Ekstein Development, L&M Development Partners and RD Management and will be exclusively marketed and sold by Halstead Property Development Marketing. For more information, please visit: http://www.540W28.com.
About Mint&Serf:
Born in Moscow and Brooklyn respectively, Mint&Serf are Mikhail Sokovikov and Jason Aaron Wall. They took to the streets of NYC, which acted as a canvas for their creative vision, producing a vast range of artwork including large-scale murals, paintings, photographs, sculpture and graffiti. After launching The Canal Chapter in 2005 followed by The Stanton Chapter in 2008, Mint&Serf (otherwise known as The Mirf) have extraordinarily crossed relationships between street art and civic spaces. For more information please visit: http://themirf.com/.
