In the bustling city of New York, real estate companies ranging from glamorous luxury properties to business office spaces are a dime a dozen. A standout feature that consistently elevates these companies is the “step and repeat” backdrop. According to a 2023 survey by Event Marketer, 79% of real estate professionals reported that visually engaging elements like step and repeat banners significantly enhance attendee experience and brand visibility. This article explores the concept of step and repeat backdrops, their benefits, and how to design and utilize them effectively for any real estate company in NYC.
A step and repeat banner is a large backdrop featuring a repeated pattern of logos, images, or text, typically used by real estate companies to provide a branded background for photographs. The design is structured in a way that ensures a consistent visual impact regardless of where the photo is taken. This type of banner is commonly used at property launches, open houses, and press conferences to enhance brand presence and create a professional appearance for media coverage.
Why is it Called a Step and Repeat?
The term “step and repeat” originates from the layout of the banner design. The pattern of logos or images is repeated across the backdrop, allowing people to step in front of the banner and have their photos taken against a uniform background. This repetition ensures that every photo captures the branding prominently, making it an ideal tool for media and promotional activities in real estate.
How to Design a Step and Repeat Backdrop for Your Real Estate Company
Designing an effective step and repeat backdrop involves several key steps to ensure it aligns with your company’s goals and branding needs.
Set Up a File in Adobe InDesign
- Open Adobe InDesign and create a new document.
- Set the dimensions of your document to match the size of your step and repeat banner. Common sizes include 8′ x 8′, 8′ x 10′, or larger depending on the space.
- Create a grid to help with alignment. Use the “Create Guides” feature to evenly space your columns and rows based on the pattern repeat.
Create a Design & Order
- Import your logo or images into the document. Place these elements in the grid layout.
- Arrange and align the logos or images to ensure they are evenly spaced and aligned. Make sure the design is simple yet impactful to avoid cluttering.
- Export your design as a high-resolution PDF or TIFF file, which is suitable for printing.
- Order your step and repeat banner from a professional printing company, such as New York Banner Stands. Ensure you select a high-quality material that will withstand the rigors of the company’s events.
How to Use a Step and Repeat Backdrop for Your Real Estate Company
A step and repeat backdrop can serve multiple functions for a company:
- Photograph Opportunity: Place the backdrop in a prominent location where guests can pose for photos. This ensures that your brand or sponsor logos are visible in all photos taken.
- Media Coverage: For press events, the backdrop provides a professional setting that reinforces your brand’s presence in media coverage.
- Social Media: Encourage guests to share their photos on social media with the backdrop in the background, amplifying your company’s reach and engagement.
Print a Professional Step and Repeat with New York Banner Stands
To ensure your step and repeat backdrop looks professional and makes a lasting impression, consider using a reputable service like New York Banner Stands. They offer high-quality printing options, including durable materials and vibrant colors that bring your design to life. Their expertise in creating and delivering step and repeat banners ensures that your backdrop will be a standout feature at your company’s events.
In summary, a well-designed step and repeat backdrop not only enhances the visual appeal of a real estate company’s events but also provides valuable branding opportunities. By following the steps outlined above and utilizing professional services, you can create an impactful backdrop that elevates any company event in the dynamic city of New York.
